Our Approach

With You All the Way

We are here to help manage the entire media buying process – seamlessly – to ensure your DRTV campaign is as successful as possible. That’s why we work with you from start to finish to build a media plan that fits your unique selling proposition.

Industry Relationships Pay Off for You

We speak the language of the direct response business and the broadcasting and cable industries. Because we have strong relationships with all television and cable networks, stations work with us because they know we offer fair rates, quality service, agency penetration, national representation and ongoing communications. They appreciate the way we work and the value we bring for their media inventory. This means our advertisers enjoy a broader and more targeted media reach at the right price and at the right time. It’s a win-win for advertisers and stations.

Our inside knowledge of the marketplace allows us to move swiftly as the DRTV media landscape changes:

• You can depend on us to stay on top of changes in budgets, station schedules and response rates---and to react quickly to maximize your media investment.
• We track and analyze your campaign, verify airings, and generate timely reports so we can stay in synch with your marketing and sales goals.
• We immediately give you credit if part of your buy doesn’t clear. We think there’s nothing worse than not receiving credits in a timely manner and we don’t work that way.

Treating You Right, Right From the Start

We started Longform Media after many years in the DRTV industry because we wanted to create a media buying agency that offers honest, straight forward value, deep industry reach and excellent customer service.

We’re proud that the majority of our business comes from referrals and word of mouth within our industry: We believe that says a lot about our work ethic of treating our clients right, right from the start. And we have advertisers that have been with us for many years because we’ve made it easy and productive for them to work with us.

We, at WQCW-TV (formerly WHCP) have been working with Longform Media for 6 years. Longform schedules our entire 1/2-hour paid inventory. They make sure tapes arrive in a timely manner, and everything is set to go. All we do is provide occasional post logs, send the invoices to Longform, and collect the checks! Everyone is professional, helpful, and ready to answer any questions.  Everyone is well informed, professional and wonderful to work with. 

- Sincerely,  
Traffic Manager, WQCW-TV